Because you will be able to feed LAHAR with the information that your lead became a paying customer and, therefore, always maintain proper nutrition with different content for each phase of the buying journey.
1.Pluga keeps an eye on every new approved payment on your preferred payment system, in this case, iugu.
2.When a payment is approved, Pluga will create an identification event called payment_approved (or any other name you choose) on your lead.
3.Now it can be traced through this new information!
