Because this is a great chance to reactivate a client that might have been lost otherwise. The automation creates an event for a specific lead, updating its identification field. This way, you can link it to a specific nurturing flow.
- 1. Pluga keeps an eye on every new denied payment on your preferred payment system, in this case, MercadoPago.
- 2. When a payment is denied, Pluga will create an identification event called payment_denied (or any other name you choose) on your lead.
- 3. Now it can be traced through this new information!