Because you will be able to feed RD Station with the information that your lead became a paying customer and, therefore, always maintain proper nutrition with different content for each phase of the buying journey.
- 1. Pluga keeps an eye on every new approved payment on your preferred payment system, in this case, PayPal.
- 2. When a payment is approved, Pluga will create an identification event called payment_approved (or any other name you choose) on your lead.
- 3. Now it can be traced through this new information!