Brandbook → Brand guide

Brand guide

The logo was built from a geometric structure of its own, combining circles and straight strokes. Repeating those shapes creates consistency across the letters and gives the mark a more modern, technological expression, while the circular forms and rounded corners keep the brand approachable.

Logo

Use the primary version whenever possible. The other versions exist for situations where the background gets in the way of reading the primary one.

Primary — on light backgrounds ↓ SVG ↓ PNG

White — colored backgrounds or photos ↓ SVG ↓ PNG

Alternate — on dark backgrounds ↓ SVG ↓ PNG

Symbol

Automation and conversation share the same space. The bolt carries the power of what Pluga runs; the message balloon, the closeness of how Pluga supports. Connecting means both building integrations and standing next to the people who use them. Use the symbol on its own when the brand is already established in context: avatars, favicons, app icons.

Bolt: Automation, action, power.
Message: Conversation, support, closeness, "p".

Azul Pavão ↓ SVG ↓ PNG

Branquíssimo ↓ SVG ↓ PNG

Construction and clear space

The width of the symbol defines the x unit. Keep at least 1x of clear space around the logo and respect the minimum size to preserve legibility.

Clear space: 1x on every side, where x is the width of the symbol.

LOGO · MINIMUM

24 px tall on screen · 10 mm in print

SYMBOL · MINIMUM

16 px tall on screen · 5 mm in print

Applications

Four approved combinations for app icon, avatar and favicon. Pick the version with the most contrast against its context.

Over a gradient, always use the white version of the logo.