Pricing

Pluga's AI Agent is the product that brings intelligence to your automations, capable of interpreting data, making decisions, and executing actions automatically.

Regarding consumption, each execution of the AI Agent within a workflow generates events. In the current stage (in beta), each AI Agent execution counts as 1 fixed event — regardless of the number of tools attached to it.

Automation is the connection between two or more tools that performs a task for you, following a flow. The logic is: When something happens in App A, something else runs in App B, C, D, etc. Example: when a sale is created in Stripe, create a lead in HubSpot and send an email via Gmail.

An event is the act of transferring data between each of the tools in the flow — every time Pluga moves data from one tool to another within an automation. For example: if 10 new sales come in via Stripe and each one creates a lead in HubSpot, that is 10 events. This is the metric that counts toward your plan.

AI in Pluga works as a step inside your automations. You can add layers of intelligence to the flow (using models like OpenAI, Claude, and Gemini), create AI Agents that interpret data and make decisions autonomously, and connect MCPs to extend the platform's capabilities.

In practice, you can classify leads, extract data from unstructured text, summarize conversations, translate content, generate personalized responses, and much more.

And we are always expanding these possibilities.

These are the features that make your automations more customized and suited to your process. With them, you can perform actions like calculations within the flow or add and remove days from date fields, among others.

They also allow you to trigger multiple actions from a single event and map custom fields in the destination tool(s).

These may seem like small details, but they become essential in larger operations where automating a single task is not enough — you need to automate entire processes.

They are the controllers and modifiers of your flow. These features define when, how, and under what conditions your automations run.

With them, you add advanced filters to run only under specific conditions, schedule recurring executions, format data, connect Pluga to tools we have not natively integrated yet (via webhooks and HTTP requests), and more.

In short, they are responsible for taking your flows beyond the basics, advancing into more sophisticated logic when your process demands it.

We store your data with great care and do not share it with third-party companies. We act only as an intelligent and secure bridge for data traffic between the web tools you use.

Learn more about what Pluga has done to comply with CCPA, GDPR, and LGPD.

Yes.

When you sign up, you get a 7-day trial with full access to Pluga. After this period, you can subscribe to one of our paid plans or continue using Pluga for free.

With a paid plan, you have access to all Pluga features, including custom filters, AI tools and Agents, multi-action flows, and more — plus premium automations and a minimum 5-minute interval for data processing.

If you decide it is not yet the right time to subscribe, your account will automatically move to the Free plan.

Look at two things: how many events per month you expect to run and which features from the table above you need. Teams just getting started usually fit the Essential plan; those already running automations with AI, filters, and webhooks tend to be on Pro.

Our plans grow with you, and switching later is easy (up or down). All paid plans include Pluga's core features; what changes is the event volume and the polling interval you unlock.

If you are still testing the idea, take advantage of the free trial with all features unlocked. You can build your first automations and understand how Pluga fits your process — no credit card required.

If you do not need any premium features and have a low volume of automations and events, stick with the Free plan.

The Basic plan is ideal for those who have moved past the starting point and need to automate a few processes with some volume.

Pro covers the needs of most teams. It unlocks a greater number of events, making it ideal for getting the most out of flows with AI steps and more complete workflows.

Ultimate is designed for operations that demand many active automations and a high volume of events.

And Enterprise is the solution for companies with specific requirements around both high automation volume and events. If that is your case, reach out and we will design a custom plan together.

An Upgrade takes effect immediately: as soon as you request the change, Pluga will automatically migrate your account to the new plan.

Your billing cycle will be updated and an invoice will be generated. We deduct from this charge the amount for the days you will no longer use from the old plan.

Here is an example: Let's say you are on the Basic plan at $17.00, and your cycle resets on the 1st of every month. You upgrade to the Pro plan at $41.00 on the 16th. That means you used 15 days of your Basic plan and will not use the next 15. The charge will be $41.00 - $8.50 (equivalent to the 15 unused Basic days) = $32.50.

A Downgrade takes effect at the end of your current cycle: you keep using the higher plan until the renewal date. At rollover, the new lower plan kicks in.

So if your cycle resets on the 1st and you request a downgrade on the 16th, you can still use the current plan until the 1st of the following month.

If you exceed your current plan limit, your automations pause — but your data does not disappear.

Pluga keeps capturing events from the source tool and holds them in your dashboard. You can upgrade at any time to resume your automations, or wait for your billing cycle to reset.

After the cycle resets (or the upgrade is done), you can access your dashboard and resend the saved events.

You can cancel your subscription at any time from your dashboard.

After canceling, you can still use your paid plan until the end of the current billing cycle. For example, if you cancel on August 8 but your billing cycle ends on September 5, you will still have access to your paid features until September 5.

At the end of the cycle, if you have not reactivated your subscription, your account will automatically move to the free plan.

Please note that we do not issue refunds for already-paid cycles — this applies to both monthly and annual subscriptions, as both operate on a prepaid, recurring model.

If you want to cancel, the best approach is to do so before the end of your current cycle and make use of the remaining time.

It's a live session of up to 60 minutes with a Pluga specialist to structure and set up your automations exactly the way you need.

The session costs $40 and, before the meeting, you fill out a quick form so the specialist arrives prepared. After submitting, we'll reach out to guide you on payment and scheduling.

We would love to hear from you! You can reach our support team via WhatsApp, our Help Center, the chat available on our website, or by email ([email protected]).

Our support hours are Monday to Friday, 9 AM to 6 PM (GMT-3).