Connect Hotmart with Z-API
Connect Hotmart with Z-API to scale and automate your operations.
Explore automation templates
Automate Hotmart and Z-API with Pluga integrations
When a subscription is cancelled on Hotmart, send text message on WhatsApp (Z-API)
For each abandoned cart on Hotmart, send text message on WhatsApp (Z-API)
For each approved sale on Hotmart, send text message on WhatsApp (Z-API)
For each cancelled sale on Hotmart, send text message on WhatsApp (Z-API)
When a refund request is made on Hotmart, send text message on WhatsApp (Z-API)
When a sale is late on Hotmart, send text message on WhatsApp (Z-API)
For each completed sale on Hotmart, send text message on WhatsApp (Z-API)
For each created sale on Hotmart, send text message on WhatsApp (Z-API)
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Hotmart and Z-API
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Check out the available triggers and actions in the automation of apps Hotmart + Z-API
Approved purchase
For each approved sale on Hotmart
Product: Code
Product: Name
Offer: Code
Offer: Price
Affiliate: Code
Affiliate: Name
Buyer: Email
Buyer: Full name
Buyer: First name
Buyer: Last name
Buyer: Document (number)
Buyer: Document type
Buyer: telephone area code (registration)
Buyer: Phone number (registration)
Buyer: Phone area code (checkout)
Buyer: Phone number (checkout)
Buyer: Address
Comprador: Endereço (checkout)
Buyer: Address number
Comprador: Número do endereço (checkout)
Buyer: Country
Comprador: País (checkout)
Buyer: Neighborhood
Comprador: Bairro (checkout)
Buyer: Add address
Comprador: Complemento do endereço do checkout
Comprador: Complemento do endereço (checkout)
Buyer: City
Comprador: Cidade (checkout)
Buyer: State
Comprador: Estado (checkout)
Buyer: Zip Code
Comprador: CEP (checkout)
Transaction code
Payment method
Payment method (bank slip, credit card, etc.)
Hotkey
Subscription plan name
Subscriber code
Recurrence period
Payment period in which the subscriber is
Intermediation and payment processing fees
Producer's commission
Affiliate commission
Co-producer's commission
Discount coupon
Subscription status
Transaction code generated by the external payment method
Order date (in YYYY-MM-DD T HH:MM:SS Z)
Purchase release date (in YYYY-MM-DD T HH:MM:SS Z)
Data do pedido (em DD/MM/AAAA)
Data da liberação da compra (em DD/MM/AAAA)
Bank slip: Link to file
Bank slip: Barcode
Coin
Original value
Currency description (R$, €, US$)
Producer: Name
Producer: Document
Producer: Legal Nature
Origin of the currency used to pay for the sale
Total sale amount
Warranty expiration date (in YYYY-MM-DD T HH:MM:SS Z)
Product support email
Type of recipient
Number of e-tickets
Number of plots
Type of payment for the offer (e.g. cash payment, multiple payments, etc.)
Amount at which the commission will be paid.
Product: SCK
Order Bump
Status da venda
Taxa utilizada no momento da conversão
Expired purchase
For each expired sale on Hotmart
Product: Code
Product: Name
Offer: Code
Offer: Price
Affiliate: Code
Affiliate: Name
Buyer: Email
Buyer: Full name
Buyer: First name
Buyer: Last name
Buyer: Document (number)
Buyer: Type of Document (CPF, CNPJ, etc.)
Buyer: telephone area code (registration)
Buyer: Phone number (registration)
Buyer: Phone area code (checkout)
Buyer: Phone number (checkout)
Buyer: Address
Comprador: Endereço (checkout)
Buyer: Address number
Comprador: Número do endereço (checkout)
Buyer: Country
Comprador: País (checkout)
Buyer: Neighborhood
Comprador: Bairro (checkout)
Buyer: Add address
Comprador: Complemento do endereço do checkout
Comprador: Complemento do endereço (checkout)
Buyer: City
Comprador: Cidade (checkout)
Buyer: State
Comprador: Estado (checkout)
Buyer: Zip Code
Comprador: CEP (checkout)
Transaction code
Payment method
Payment method (bank slip, credit card, etc.)
Hotkey
Subscription plan name
Subscriber code
Recurrence period
Payment period in which the subscriber is
Intermediation and payment processing fee
Producer's commission
Affiliate commission
Co-producer's commission
Discount coupon
Subscription status
Transaction code generated by the external payment method
Order date (in YYYY-MM-DD T HH:MM:SS Z)
Purchase release date (in YYYY-MM-DD T HH:MM:SS Z)
Data do pedido (em DD/MM/AAAA)
Data da liberação da compra (em DD/MM/AAAA)
Bank slip: Link to file
Bank slip: Barcode
Coin
Original value
Currency description (R$, €, US$)
Producer: Name
Producer: Document
Producer: Legal Nature
Origin of the currency used to pay for the purchase
Total purchase amount
Warranty expiration date (in YYYY-MM-DD T HH:MM:SS Z)
Product support email
Type of recipient
Number of e-tickets
Number of plots
Type of payment for the offer (e.g. cash payment, multiple payments, etc.)
Valor em que a comissão será paga.
Product: SCK
Order Bump
Status da venda
Taxa utilizada no momento da conversão
Delayed purchase
When a sale is late on Hotmart
Product: Code
Product: Name
Offer: Code
Offer: Price
Affiliate: Code
Affiliate: Name
Buyer: Email
Buyer: Full name
Buyer: First name
Buyer: Last name
Buyer: Document (number)
Buyer: Type of Document (CPF, CNPJ, etc.)
Buyer: telephone area code (registration)
Buyer: Phone number (registration)
Buyer: Phone area code (checkout)
Buyer: Phone number (checkout)
Buyer: Address
Comprador: Endereço (checkout)
Buyer: Address number
Comprador: Número do endereço (checkout)
Buyer: Country
Comprador: País (checkout)
Buyer: Neighborhood
Comprador: Bairro (checkout)
Buyer: Add address
Comprador: Complemento do endereço do checkout
Comprador: Complemento do endereço (checkout)
Buyer: City
Comprador: Cidade (checkout)
Buyer: State
Comprador: Estado (checkout)
Buyer: Zip Code
Comprador: CEP (checkout)
Transaction code
Payment method
Payment method (bank slip, credit card, etc.)
Hotkey
Subscription plan name
Subscriber code
Recurrence period
Payment period in which the subscriber is
Intermediation and payment processing fees
Producer's commission
Affiliate commission
Co-producer's commission
Discount coupon
Subscription status
Transaction code generated by the external payment method
Order date (in YYYY-MM-DD T HH:MM:SS Z)
Purchase release date (in YYYY-MM-DD T HH:MM:SS Z)
Data do pedido (em DD/MM/AAAA)
Data da liberação da compra (em DD/MM/AAAA)
Bank slip: Link to file
Bank slip: Barcode
Coin
Original value
Currency description (R$, €, US$)
Producer: Name
Producer: Document
Producer: Legal Nature
Origin of the currency used to pay for the purchase
Total purchase amount
Warranty expiration date (in YYYY-MM-DD T HH:MM:SS Z)
Product support email
Type of recipient
Number of e-tickets
Number of plots
Type of payment for the offer (e.g. cash payment, multiple payments, etc.)
Valor em que a comissão será paga.
Product: SCK
Order Bump
Status da venda
Taxa utilizada no momento da conversão
Created subscription
When a subscription is created on Hotmart
Subscriber code
Product: Code
Product: Name
Subscriber: Email
Subscriber: Full name
Subscriber: telephone area code
Subscriber: cell phone area code
Subscriber: Mobile number
Subscriber: Address
Subscriber: Address number
Subscriber: Country
Subscriber: Neighborhood
Subscriber: Address complement
Subscriber: City
Subscriber: State
Subscriber: Zip Code
Transaction code
Payment method
Payment method (bank slip, credit card, etc.)
Subscription plan name
Recurrence period
Purchase release date (in YYYY-MM-DD T HH:MM:SS Z)
Coin
Origin of the currency used to pay for the purchase
Subscription amount
Number of plots
Cancelled sale
For each cancelled sale on Hotmart
Product: Code
Product: Name
Offer: Code
Offer: Price
Affiliate: Code
Affiliate: Name
Buyer: Email
Buyer: Full name
Buyer: First name
Buyer: Last name
Buyer: Document (number)
Buyer: Type of Document (CPF, CNPJ, etc.)
Buyer: telephone area code (registration)
Buyer: Phone number (registration)
Buyer: Phone area code (checkout)
Buyer: Phone number (checkout)
Buyer: Address
Comprador: Endereço (checkout)
Buyer: Address number
Comprador: Número do endereço (checkout)
Buyer: Country
Comprador: País (checkout)
Buyer: Neighborhood
Comprador: Bairro (checkout)
Buyer: Add address
Comprador: Complemento do endereço do checkout
Comprador: Complemento do endereço (checkout)
Buyer: City
Comprador: Cidade (checkout)
Buyer: State
Comprador: Estado (checkout)
Buyer: Zip Code
Comprador: CEP (checkout)
Transaction code
Payment method
Payment method (bank slip, credit card, etc.)
Hotkey
Subscription plan name
Subscriber code
Recurrence period
Payment period in which the subscriber is
Intermediation and payment processing fees
Producer's commission
Affiliate commission
Co-producer's commission
Discount coupon
Subscription status
Transaction code generated by the external payment method
Order date (in YYYY-MM-DD T HH:MM:SS Z)
Purchase release date (in YYYY-MM-DD T HH:MM:SS Z)
Data do pedido (em DD/MM/AAAA)
Data da liberação da compra (em DD/MM/AAAA)
Bank slip: Link to file
Bank slip: Barcode
Coin
Original value
Currency description (R$, €, US$)
Producer: Name
Producer: Document
Producer: Legal Nature
Origin of the currency used to pay for the purchase
Total purchase amount
Warranty expiration date (in YYYY-MM-DD T HH:MM:SS Z)
Product support email
Type of recipient
Number of e-tickets
Number of plots
Type of payment for the offer (e.g. cash payment, multiple payments, etc.)
Valor em que a comissão será paga.
Product: SCK
Order Bump
Status da venda
Taxa utilizada no momento da conversão
Refunded purchase
For each refunded sale on Hotmart
Product: Code
Product: Name
Offer: Code
Offer: Price
Affiliate: Code
Affiliate: Name
Buyer: Email
Buyer: Full name
Buyer: First name
Buyer: Last name
Buyer: Document (number)
Buyer: Type of Document (CPF, CNPJ, etc.)
Buyer: telephone area code (registration)
Buyer: Phone number (registration)
Buyer: Phone area code (checkout)
Buyer: Phone number (checkout)
Buyer: Address
Comprador: Endereço (checkout)
Buyer: Address number
Comprador: Número do endereço (checkout)
Buyer: Country
Comprador: País (checkout)
Buyer: Neighborhood
Comprador: Bairro (checkout)
Buyer: Add address
Comprador: Complemento do endereço do checkout
Comprador: Complemento do endereço (checkout)
Buyer: City
Comprador: Cidade (checkout)
Buyer: State
Comprador: Estado (checkout)
Buyer: Zip Code
Comprador: CEP (checkout)
Transaction code
Payment method
Payment method (bank slip, credit card, etc.)
Hotkey
Subscription plan name
Subscriber code
Recurrence period
Payment period in which the subscriber is
Intermediation and payment processing fee
Producer's commission
Affiliate commission
Co-producer's commission
Discount coupon
Subscription status
Transaction code generated by the external payment method
Order date (in YYYY-MM-DD T HH:MM:SS Z)
Purchase release date (in YYYY-MM-DD T HH:MM:SS Z)
Data do pedido (em DD/MM/AAAA)
Data da liberação da compra (em DD/MM/AAAA)
Bank slip: Link to file
Bank slip: Barcode
Coin
Original value
Currency description (R$, €, US$)
Producer: Name
Producer: Document
Producer: Legal Nature
Origin of the currency used to pay for the purchase
Total purchase amount
Warranty expiration date (in YYYY-MM-DD T HH:MM:SS Z)
Product support email
Type of recipient
Number of e-tickets
Number of plots
Type of payment for the offer (e.g. cash payment, multiple payments, etc.)
Valor em que a comissão será paga.
Product: SCK
Order Bump
Status da venda
Taxa utilizada no momento da conversão
Refunding request
When a refund request is made on Hotmart
Product: Code
Product: Name
Offer: Code
Offer: Price
Affiliate: Code
Affiliate: Name
Buyer: Email
Buyer: Full name
Buyer: First name
Buyer: Last name
Buyer: Document (number)
Buyer: Type of Document (CPF, CNPJ, etc.)
Buyer: telephone area code (registration)
Buyer: Phone number (registration)
Buyer: Phone area code (checkout)
Buyer: Phone number (checkout)
Buyer: Address
Comprador: Endereço (checkout)
Buyer: Address number
Comprador: Número do endereço (checkout)
Buyer: Country
Comprador: País (checkout)
Buyer: Neighborhood
Comprador: Bairro (checkout)
Buyer: Add address
Comprador: Complemento do endereço (checkout)
Comprador: Complemento do endereço (checkout)
Buyer: City
Comprador: Cidade (checkout)
Buyer: State
Comprador: Estado (checkout)
Buyer: Zip Code
Comprador: CEP (checkout)
Transaction code
Payment method
Payment method (bank slip, credit card, etc.)
Hotkey
Subscription plan name
Subscriber code
Recurrence period
Payment period in which the subscriber is
Intermediation and payment processing fees
Producer's commission
Affiliate commission
Co-producer's commission
Discount coupon
Subscription status
Transaction code generated by the external payment method
Order date (in YYYY-MM-DD T HH:MM:SS Z)
Purchase release date (in YYYY-MM-DD T HH:MM:SS Z)
Data do pedido (em DD/MM/AAAA)
Data da liberação da compra (em DD/MM/AAAA)
Bank slip: Link to file
Bank slip: Barcode
Coin
Original value
Currency description (R$, €, US$)
Producer: Name
Producer: Document
Producer: Legal Nature
Origin of the currency used to pay for the purchase
Total purchase amount
Warranty expiration date (in YYYY-MM-DD T HH:MM:SS Z)
Product support email
Type of recipient
Number of e-tickets
Number of plots
Type of payment for the offer (e.g. cash payment, multiple payments, etc.)
Valor em que a comissão será paga.
Product: SCK
Order Bump
Status da venda
Taxa utilizada no momento da conversão
Abandoned Cart
For each abandoned cart on Hotmart
Product's name
Buyer: Full name
Buyer: Email
Buyer: Telephone
Completed purchase
For each completed sale on Hotmart
Product: Code
Product: Name
Offer: Code
Offer: Price
Affiliate: Code
Affiliate: Name
Buyer: Email
Buyer: Full name
Buyer: First name
Buyer: Last name
Buyer: Document (number)
Buyer: Document type
Buyer: telephone area code (registration)
Buyer: Phone number (registration)
Buyer: Phone area code (checkout)
Buyer: Phone number (checkout)
Buyer: Address
Comprador: Endereço (checkout)
Buyer: Address number
Comprador: Número do endereço (checkout)
Buyer: Country
Comprador: País (checkout)
Buyer: Neighborhood
Comprador: Bairro (checkout)
Buyer: Add address
Comprador: Complemento do endereço do checkout
Comprador: Complemento do endereço (checkout)
Buyer: City
Comprador: Cidade (checkout)
Buyer: State
Comprador: Estado (checkout)
Buyer: Zip Code
Comprador: CEP (checkout)
Transaction code
Payment method
Payment method (bank slip, credit card, etc.)
Hotkey
Subscription plan name
Subscriber code
Recurrence period
Payment period in which the subscriber is
Intermediation and payment processing fees
Producer's commission
Affiliate commission
Co-producer's commission
Discount coupon
Subscription status
Transaction code generated by the external payment method
Order date (in YYYY-MM-DD T HH:MM:SS Z)
Purchase release date (in YYYY-MM-DD T HH:MM:SS Z)
Data do pedido (em DD/MM/AAAA)
Data da liberação da compra (em DD/MM/AAAA)
Bank slip: Link to file
Bank slip: Barcode
Coin
Original value
Currency description (R$, €, US$)
Producer: Name
Producer: Document
Producer: Legal Nature
Origin of the currency used to pay for the purchase
Total purchase amount
Warranty expiration date (in YYYY-MM-DD T HH:MM:SS Z)
Product support email
Type of recipient
Number of e-tickets
Number of plots
Type of payment for the offer (e.g. cash payment, multiple payments, etc.)
Amount at which the commission will be paid.
Product: SCK
Order Bump
Status da venda
Taxa utilizada no momento da conversão
Created sale
For each created sale on Hotmart
Product: Code
Product: Name
Offer: Code
Offer: Type of payment (e.g. PAYMENT_UNIQUE)
Purchase price
Affiliate: Code
Affiliate: Name
Buyer: Code
Buyer: Email
Buyer: Full name
Buyer: Document (number)
Buyer: Type of Document (CPF, CNPJ, etc.)
Buyer: phone area code
Buyer: Phone number
Buyer: Address
Buyer: Address number
Buyer: Country
Buyer: Neighborhood
Buyer: Add address
Buyer: City
Buyer: State
Buyer: Zip Code
Transaction code
Payment method
Payment method (bank slip, credit card, etc.)
Recurrence period
Nature of Sale
Sales commission amount
Order date (in YYYY-MM-DD T HH:MM:SS Z)
Purchase release date (in YYYY-MM-DD T HH:MM:SS Z)
Currency used for purchase
Total purchase amount
Number of plots
Cancelled subscription
When a subscription is cancelled on Hotmart
Subscription code
Subscriber: Code
Cancellation date
Subscriber: Name
Subscriber: Email
Current amount of the charged recurrence
Product: Name
Plan: Subscription plan name
New message received
New message received on WhatsApp (Z-API)
Sender phone number
Sender name
Message ID
Sent at (timestamp)
Message sent from own number?
Text content of the message
URL to download the audio
Message type: 'text' or 'audio'
Send text message
Send text message on WhatsApp (Z-API)
Recipient number Required
Message Required
Send delay (seconds)
Typing time (seconds)
Boost this flow in your workflow
With Pluga, you connect Hotmart + Z-API to build anything from the simplest integration to the most advanced flows, with several layers of logic.
- Basic 1
Pick the source app and the trigger
Choose which app starts the automation and which event works as the trigger. For example, "For each abandoned cart on Hotmart".
- Basic 2
Set the destinations and the actions
Select the apps that make up the flow with Z-API and what Pluga should run automatically at each step. Example: "Send text message on WhatsApp (Z-API)"
- Basic 3
Map the information
Point out, visually, which data from the source app should fill in each field of the destination action.
- Intermediate
Only move forward when it makes sense
Set "AND" or "OR" conditions so the automation only runs in the cases that matter
- Intermediate
Pause the flow for as long as you need
Set the automation to wait minutes, hours or days and resume the next action on its own
- Intermediate
Standardize data across apps
Adjust dates, numbers and characters to the format the next app expects to receive
- Advanced
Send data in several directions
Route each piece of data down the right path within a single flow, according to specific conditions
- Advanced
Add a code block
Run JavaScript or Python in the middle of the automation to transform data before the next step
- Advanced
Create loops
Take lists of items, go through each row and run the same action for every one of them
- Advanced
Use generative AI
Send data to an AI assistant or agent and use the response in the next step
- Advanced
Connect to (almost) any app
Send and receive data through a dedicated URL, and connect to apps that are not integrated with Pluga
- Advanced
Requests to external APIs
Query or send data to any external API inside your automation
Hotmart
Product InfoConnect Hotmart to 131+ apps with Pluga and turn your work into a productive machine. Grant student access the moment they buy, keep your student base up to date and send every sale to your CRM, your finance app and your spreadsheets — without tracking order by order.
Z-API
CommunicationConnect Z-API to 131+ apps with Pluga and turn your work into a productive machine. Every move inside your apps can become a message to the customer or an alert to the team — in the right channel and with the right data.
