E-commerce automation

Keep your sales moving

Connect your online store to every tool in your operation, securely, quickly and without depending on developers.

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580+online stores use Pluga

  • Lobby
  • Casa Lar
  • Hotmart
  • Comunidade Shalom
  • VIP Leilões
  • Petz
  • Casa Coeva
  • Gringa

Why add Pluga to your business

Pluga connects tools like payment providers, spreadsheets, ERPs and CRMs, keeping every part of your store's operation linked, without moving your processes into a closed ecosystem.

The main tools used in Brazil (from ERPs to invoicing systems) in one place, to meet the specific needs of the Brazilian market.

Adapt integrations to your needs, with filters and separate paths based on payment method, amount, region and more.

When you need to, add Webhooks, HTTP Requests and custom scripts. All without building (or keeping) a tech team.

The largest hub of Brazilian tools

Pluga connects the leading e-commerce platforms and tools, like Mercado Livre, Nuvemshop, Loja Integrada, Bling, Omie, Asaas and many more. Pick yours and automate now!

See all apps
  • 136+ Integrated apps
  • 16,000+ Integration templates
  • 450,000+ Automations running
Use cases

Connect every step of running your store

See the automations online stores use most on Pluga, and get inspired by practical ideas that are easy to replicate in your business.

Automatically bring sales from marketplaces, online stores and payment gateways into a spreadsheet or ERP. You get better visibility and stop consolidating data by hand.

Centralize orders

Turn every sale into an upsell opportunity by sending customer data to your marketing tool and ad platform. Your customer journey runs on its own and shoppers come back sooner.

Automate sales and marketing

Capture the amounts and payment methods of your sales and keep your financial records up to date. Mark payments as received as soon as an upfront payment is confirmed, and schedule accounts receivable for card payments.

Reconcile your finances

Keep customers posted on their orders on the right channel (SMS, WhatsApp or email), at the right time. The shopping experience gets better, and so does your support response time.

Automate order updates

Automatically create picking, shipping and follow-up tasks and deadlines every time a sale comes in. Your team knows exactly what to do and no order gets left behind.

Turn orders into tasks
  1. New sale in your store, marketplace or gateway
  2. Order data captured
  3. Recorded in your spreadsheet or ERP
Automate with your own tools Tiendanube Google Sheets Shopify Pagar.me Excel Mercado Pago
  1. Purchase completed in your store
  2. Customer contact created or updated
  3. Customer added to the repurchase journey
Automate with your own tools Bling RD Station CRM Tiendanube RD Station Marketing Shopify HubSpot
  1. Sale recorded in your sales channel
  2. Payment confirmed
  3. Receivable marked as paid
Automate with your own tools Bling Conta Azul Shopify Mercado Pago Asaas Olist
  1. Order status updated
  2. Customer notified on WhatsApp or email
  3. Team notified on the right channel
Automate with your own tools Bling WhatsApp Business API Tiendanube Botconversa Olist Letalk
  1. New sale in your store
  2. Picking and shipping tasks created
  3. Team notified by email
Build it with your tool Bling Trello Olist Google Sheets Gmail ClickUp

Technical power, accessible interface

Automate your store's complex processes with ease. Build conditional flows and use AI, MCP, scripts, webhooks and HTTP requests to connect your store's tools (even the ones without a native integration).

Custom filters

Set specific rules for your integration, such as "only send leads with a budget over $500.00".

Scheduler

Scheduler

Explore

Trigger workflows at defined times, without depending on a trigger or source tool.

Formatter

Formatter

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Adjust text, remove characters, fix numbers, or adapt dates before sending data.

Router

Router

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Create logical branches in your automation based on rules defined by you.

Loop

Loop

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Iterate over a list of items, executing the following flow actions for each item individually.

Delay

Delay

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Add a strategic pause to your workflow and execute actions after a set time or date.

Code

Code

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Write custom scripts to transform data or build advanced logic inside your workflow.

Switch guard

Switch guard

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Temporarily pause an automation flow when specific conditions are met.

MCP

MCP

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Allows your AI assistant to interact with +136 apps connected to our ecosystem.

Webhooks

Webhooks

Explore

Receive data from any external app/system instantly and use it as a trigger or action in your automations.

HTTP Request

HTTP Request

Explore

Send HTTP requests to any API, connecting Pluga to systems that don't have a native integration.

AI Toolkit

AI Toolkit

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Ready-to-use AI tools: classify, extract, summarize, and translate texts in just a few clicks.

AI Classification

AI Classification

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Automatically classify content with AI, organizing and categorizing text according to your workflow's rules.

AI Extraction

AI Extraction

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Automatically extract information from text with AI, turning unstructured content into ready-to-use data.

AI Summarization

AI Summarization

Explore

Automatically summarize long texts with AI, capturing what matters and saving reading time.

AI Translation

AI Translation

Explore

Automatically translate text with AI, preserving context and tone for any language your operation needs.

Pluga plans and pricing

Start on the free plan and scale as your online store's sales grow.

  • Free

    $ 0 /mo

    To try your first automations and see your processes connect.

  • Basic

    Most popular

    $ 17 /mo

    For stores starting to scale that need multiple actions.

  • Pro

    $ 41 /mo

    For running many flows across sales channels, ERP, finance and marketing.

  • Ultimate

    $ 71 /mo

    To automate high event volumes and build more complex flows.

Start for free See details

Real human help

Support over email, chat and WhatsApp (on the free plan too), with 98% user satisfaction. Talk to a team that understands the context of your operation and helps with whatever you need.

If you prefer, request an implementation session. A specialist joins you live and builds your flows with you, end to end.

Request an implementation session Talk to support
  • 10,000+ Companies using Pluga
  • 98% Support satisfaction (CSAT)
  • 4.9/5 Rating on B2B Stack

Unlike most companies that focus on the sales machine and then forget about the customer, Pluga always serves us perfectly and quickly whenever we need it. Even when we were Free plan users, the support was impeccable.

André Masella, Partner/Owner at Azon Sports Consultancy

I am a Product Manager addicted to automation tools. I've used Make, Zapier, IFTTT, and Pipedream. And Pluga has the best user experience. It's beautiful, simple, easy to use, almost like a friend 😍. Congratulations on the great work!

Marta Preuss, Product Manager at Exact Sales

Pluga is much easier to work with than n8n, which requires a lot of patience. Pluga is far more intuitive — it's truly no-code. The support is also excellent: very attentive and very responsive.

Lucas Moreira Costa, Owner/Partner at Ultra Jeans LTDA

Your data, kept secure

We are compliant with California Consumer Privacy Act (CCPA), have completed a CASA Tier 2 (Cloud Application Security Assessment) validation, and use secure SSL/TLS connections.

Ready to automate your online store? Join +10 thousand companies

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