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Ready-made templates with WhatsApp Business API

Pre-configured flows with WhatsApp Business API, ready to activate in a few clicks.

All automations with WhatsApp Business API

Trusted by over 10.000 amazing companies

🏆 Top 3 use cases

How do companies use WhatsApp Business API?

Popular, smart ways to use WhatsApp Business API every day

  • When a message arrives in one channel, the content is sent to another system: internal chat, email, CRM, spreadsheet and so on. No request stays stuck in a single app and follow-up happens where the team already is.

  • With every new conversation, the contact is created or updated in your database with name, phone, source channel and more. The history stays complete and the team finds the person without searching inside the messaging app.

  • With every new sale recorded, an alert is sent to the team channel: chat, email, Slack and so on. Sales and finance follow each closing at the same moment, without checking the system.

Possibilities with WhatsApp Business API on Pluga

Triggers and Actions of WhatsApp Business API

The trigger is the event that starts the flow with WhatsApp Business API, while the action is the task Pluga performs automatically on that app.

Premium Trigger
WhatsApp Business API

New message notification

New message notification on WhatsApp Business API

Sender phone number (who sent the message)

Name of the contact who sent the message

Conversation ID

Timestamp of when the message was sent

Text content of the message

Internal Pluga URL to download the audio message

Message type: 'text' ou 'audio'

Premium Action
WhatsApp Business API

Send message by template

Send a message by template on WhatsApp Business API

Recipient's phone Required

Premium Action
WhatsApp Business API

Send text message

Send text message on WhatsApp Business API

Recipient's phone Required

Message Required

How it works

How to integrate with WhatsApp Business API

1. Trigger Source app When something happens…
2. Action WhatsApp Business API Send message by template, Send text message
How to use WhatsApp Business API on Pluga

Boost WhatsApp Business API in your workflow

With Pluga, you connect WhatsApp Business API to one (or more!) apps to build anything from the simplest integration to the most advanced flows, with several layers of logic.

  • Basic 1

    Pick the source app and the trigger

    Choose which app starts the automation and which event works as the trigger. For example, "New message notification on WhatsApp Business API".

  • Basic 2

    Set the destinations and the actions

    Select the apps that make up the flow with WhatsApp Business API and what Pluga should run automatically at each step.

  • Basic 3

    Map the information

    Point out, visually, which data from the source app should fill in each field of the destination action.

  • Intermediate

    Only move forward when it makes sense

    Set "AND" or "OR" conditions so the automation only runs in the cases that matter

  • Intermediate

    Pause the flow for as long as you need

    Set the automation to wait minutes, hours or days and resume the next action on its own

  • Intermediate

    Standardize data across apps

    Adjust dates, numbers and characters to the format the next app expects to receive

  • Advanced

    Send data in several directions

    Route each piece of data down the right path within a single flow, according to specific conditions

  • Advanced

    Add a code block

    Run JavaScript or Python in the middle of the automation to transform data before the next step

  • Advanced

    Create loops

    Take lists of items, go through each row and run the same action for every one of them

  • Advanced

    Use generative AI

    Send data to an AI assistant or agent and use the response in the next step

  • Advanced

    Connect to (almost) any app

    Send and receive data through a dedicated URL, and connect to apps that are not integrated with Pluga

  • Advanced

    Requests to external APIs

    Query or send data to any external API inside your automation

WhatsApp Business API

WhatsApp Business API

Communication

Connect WhatsApp Business API to 133+ apps with Pluga and turn your work into a productive machine. Every move inside your apps can become a message to the customer or an alert to the team — in the right channel and with the right data.

Frequently Asked Questions

Everything you need to know to get started with WhatsApp Business API on Pluga.

  • With Pluga, you can connect the app WhatsApp Business API with over 133 other software platforms and automate various business processes and tasks. Just follow these steps:


    • 1. Log in or sign up (for free) at Pluga and click on “Create Automation”;
    • 2. Select the source app and trigger;
    • 3. Connect the app;
    • 4. Select the destination app and action;
    • 5. Connect the app account;
    • 6. Make the necessary adjustments, specifying which data will be sent from one app to another.
  • At Pluga, you can create up to 3 automations with the free plan. Additionally, you have the option to try all features for 7 days at no cost to create automations between WhatsApp Business API and other apps.

    We also offer three other plans, with prices ranging from $17 to $71 per month, which include premium automations and features, as well as a higher volume of events and automations. For companies with specific needs, we have the Enterprise plan, designed to offer customized solutions beyond the resources available in other plans.

    Check out Pluga's pricing page for more details.

  • The number of automations between WhatsApp Business API and other apps on Pluga will depend on the chosen plan.

  • No. Pluga is an intuitive platform that allows the creation of automations between WhatsApp Business API and other apps without any technical knowledge required.

  • Automating WhatsApp Business API with other apps allows you to boost various activities (such as marketing, sales, customer service, and internal communication) and eliminate potential human errors.

  • No, Pluga is not affiliated with or created by WhatsApp Business API. Generally, Pluga accesses the documentation provided by WhatsApp Business API and independently develops the available integrations. Any mentions of Pluga on the WhatsApp Business API website are strictly voluntary collaborations. Pluga remains solely responsible for the maintenance and support of its automation services.