Customer service, qualification and pre-sales

AI agent that qualifies your leads on WhatsApp

It takes over first contact, answers questions from your knowledge base, rates each lead as cold, warm or hot, logs it in your CRM and calls your sales rep at the right time.

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More than 10,000 companies already automate with Pluga

Your team wastes time (and sales) on people who were never going to buy

Without an agent

With the Pluga AI Agent

First reply takes hours (the B2B average is 42h)

Every lead gets a reply in seconds

Sales reps answer the curious before those ready to buy

Leads rated as cold, warm and hot

Every “hi” becomes a record and the CRM fills up with cold leads

Only qualified leads reach the CRM

After business hours, nobody answers

Answers at 10 p.m., on weekends and on holidays

Sales reps rebuild the context from scratch

Sales reps get the hot lead with the full conversation history

Reply in 30 minutes

1x

chance of qualifying the lead

Reply in 5 minutes

21x

more likely to qualify the lead

Lead Response Management Study, Dr. James Oldroyd (MIT Sloan) / InsideSales

How the agent answers, qualifies and passes the torch

The agent handles first contact, decides what to do with each lead and only brings in a human when it's worth it.

Qualifies, acts and knows when to step aside

The agent rates each lead using your team's scale, solves what it can on its own and hands the conversation to a human when it's worth it.

Qualification scale

Cold, warm or hot: the scale is defined with your team

There is no generic definition of a hot lead. At kickoff, we map the real buying signals of your business and the agent rates leads against them.

ColdAnswers and wraps up, without cluttering the CRM WarmKeeps nurturing and reassesses HotAlerts the sales rep with full context
Switch Guard

The sales rep steps in and the agent steps aside

When the sales rep takes over the conversation, Switch Guard pauses the agent instantly. No two voices answering the same customer.

63%

of Brazilians consider it essential to be able to talk to a human agent whenever needed.

CX Trends 2026, Opinion Box and Octadesk

Decision and action

Decides and acts in the tools you already use

It answers from your knowledge base, not from what the AI thinks. And it runs actions in the connected apps, with nobody copying and pasting.

  • Knowledge baseChecked catalog, prices and lead times
  • RD Station CRMContact created with the history
  • Google CalendarMeeting booked with the sales rep
  • SlackSales team notified

Connects to your CRM and the
135+ apps you already use

The agent doesn't live isolated in a chat. It looks up real data and runs actions in your business apps (creates the contact in the CRM, books the meeting, updates the spreadsheet, posts on Slack, etc). Without replacing what already works for your team.

Using an app that isn't integrated yet? HTTP Request connects any system with an API.

See all apps

Adapted to the way you sell

The mechanics are the same. What changes are the instructions, the knowledge base and the apps the agent triggers.

E-commerce

Clears the doubt that stalls the purchase

  • Availability, variants, shipping and delivery time
  • Real-time order status
  • Payment and returns
Loja Integrada Tiendanube Mercado Libre Shopify WooCommerce
Real estate

Separates those who will visit from those just browsing

  • Looks up properties, neighborhoods and terms
  • Qualifies by area, price and urgency
  • Calls the on-duty realtor
RD Station CRM Pipedrive Agendor Kommo Google Sheets
Services and clinics

Books, confirms and frees up the front desk

  • Procedures, prices and insurance plans
  • Books and confirms appointments
  • Answers after hours
WhatsApp Business API Google Calendar Calendly Google Docs Notion
Education and courses

Takes prospects all the way to enrollment

  • Courses, schedules, prices and payment
  • Books a visit or trial class
  • A consultant steps in to close
Hotmart MemberKit Kiwify Eduzz Sympla

Don't see your industry? The agent works for any sale that starts with a conversation.

Frequently Asked Questions

  • It is an autonomous flow that answers on WhatsApp, understands the context of the conversation, looks up your business data and runs actions — like logging a lead in the CRM or booking an appointment. Unlike a chatbot, it decides the path instead of following a fixed script.

  • A chatbot follows fixed rules: if the customer says A, answer B. An AI agent interprets what was said, checks your knowledge base and picks the best action for that situation. In practice, it handles conversations that go off script.

  • Using a scale defined with your team at kickoff. During the conversation it reads the signals that matter to your business and rates the lead as cold, warm or hot. Only hot leads become CRM records and alert a sales rep.

  • No. It handles first contact and qualification, and calls the sales rep when the lead heats up. When a human joins the conversation, Switch Guard pauses the agent automatically. 63% of Brazilians consider it essential to be able to talk to a human agent when they need to.

  • Two things at once: the contact is created in your CRM with the conversation history, and a notification alerts the on-duty sales rep. They take over whenever they want, and from then on the service is 100% human.

  • Yes. The integration runs on Meta's official WhatsApp Business API, within the platform's rules. Pluga complies with Brazil's LGPD and is CASA Tier 2 certified — your data and your customers' data travel protected.

  • Yes. There are over 135 integrated apps, including RD Station CRM, Pipedrive, HubSpot, Moskit, Kommo, Google Calendar, Google Sheets and Slack. For systems outside the list, HTTP Request connects any API.