Connect RD Station Marketing with Hotmart

Connect RD Station Marketing with Hotmart to scale and automate your operations.

Explore automation templates

Automate RD Station Marketing and Hotmart
with Pluga integrations

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RD Station Marketing and Hotmart
your way

Check out the available triggers and actions in the automation of apps RD Station Marketing + Hotmart

Trigger
RD Station Marketing

Lead update

When the lead reaches a certain step in the RD Station Marketing automation flow

lead email

lead name

phone lead

cell phone

cargo

website

city

state

lead id

email user

lead company

public url

created in

Last scheduled opportunity date

Last scheduled opportunity date (date)

Last scheduled opportunity date (time)

Created on (date)

Created at (time)

updated

Updated on (date)

Updated at (time)

It's an opportunity

number of conversions

lead scoring

interest

Lead Internship

Identifier (first conversion)

lead origin - source (first conversion)

lead source - medium (first conversion)

lead source - campaign (first conversion)

User-Agent (first conversion)

twitter lead (first conversion)

Facebook lead (first conversion)

linkedin lead (first conversion)

device (first conversion)

twitter company (first conversion)

facebook company (first conversion)

linkedin company (first conversion)

company size (first conversion)

company address (first conversion)

company id sector (first conversion)

company website (first conversion)

email company (first conversion)

telephone company (first conversion)

url de conversão (primeira conversão)

First Conversion Traffic Source

First conversion (first session) traffic source

First conversion traffic source (current session)

Lead source - traffic medium (first conversion)

Lead source - traffic campaign (first conversion)

Lead source - traffic amount (first conversion)

Identificador de evento (primeira conversão)

Lead origin (last conversion)

Second Conversion Traffic Source (First Session)

Second Conversion Traffic Source (Current Session)

lead source - traffic amount (last conversion)

Telephone (last conversion)

Creation date (last conversion)

seller of last conversion

last conversion identifier

url de conversão (última conversão)

lead origin - source (last conversion)

lead source - medium (last conversion)

lead source - campaign (last conversion)

Creation date in day/month/year format (last conversion)

Creation time (last conversion)

Identificador de evento (última conversão)

Tags (separated by comma)

lead source - utm_medium (first conversion)

lead source - utm_campaign (first conversion)

lead source - utm_term (first conversion)

lead source - utm_content (first conversion)

lead source - utm_source (first conversion)

lead source - utm_medium (last conversion)

lead source - utm_campaign (last conversion)

lead source - utm_term (last conversion)

lead source - utm_content (last conversion)

lead source - utm_source (last conversion)

Trigger
Hotmart

Cancelled sale

For each cancelled sale on Hotmart

Product: Code

Product: Name

Offer: Code

Offer: Price

Affiliate: Code

Affiliate: Name

Buyer: Email

Buyer: Full name

Buyer: First name

Buyer: Last name

Buyer: Document (number)

Buyer: Type of Document (CPF, CNPJ, etc.)

Buyer: telephone area code (registration)

Buyer: Phone number (registration)

Buyer: Phone area code (checkout)

Buyer: Phone number (checkout)

Buyer: Address

Comprador: Endereço (checkout)

Buyer: Address number

Comprador: Número do endereço (checkout)

Buyer: Country

Comprador: País (checkout)

Buyer: Neighborhood

Comprador: Bairro (checkout)

Buyer: Add address

Comprador: Complemento do endereço do checkout

Comprador: Complemento do endereço (checkout)

Buyer: City

Comprador: Cidade (checkout)

Buyer: State

Comprador: Estado (checkout)

Buyer: Zip Code

Comprador: CEP (checkout)

Transaction code

Payment method

Payment method (bank slip, credit card, etc.)

Hotkey

Subscription plan name

Subscriber code

Recurrence period

Payment period in which the subscriber is

Intermediation and payment processing fees

Producer's commission

Affiliate commission

Co-producer's commission

Discount coupon

Subscription status

Transaction code generated by the external payment method

Order date (in YYYY-MM-DD T HH:MM:SS Z)

Purchase release date (in YYYY-MM-DD T HH:MM:SS Z)

Data do pedido (em DD/MM/AAAA)

Data da liberação da compra (em DD/MM/AAAA)

Bank slip: Link to file

Bank slip: Barcode

Coin

Original value

Currency description (R$, €, US$)

Producer: Name

Producer: Document

Producer: Legal Nature

Origin of the currency used to pay for the purchase

Total purchase amount

Warranty expiration date (in YYYY-MM-DD T HH:MM:SS Z)

Product support email

Type of recipient

Number of e-tickets

Number of plots

Type of payment for the offer (e.g. cash payment, multiple payments, etc.)

Valor em que a comissão será paga.

Product: SCK

Order Bump

Status da venda

Taxa utilizada no momento da conversão

Trigger
Hotmart

Refunded purchase

For each refunded sale on Hotmart

Product: Code

Product: Name

Offer: Code

Offer: Price

Affiliate: Code

Affiliate: Name

Buyer: Email

Buyer: Full name

Buyer: First name

Buyer: Last name

Buyer: Document (number)

Buyer: Type of Document (CPF, CNPJ, etc.)

Buyer: telephone area code (registration)

Buyer: Phone number (registration)

Buyer: Phone area code (checkout)

Buyer: Phone number (checkout)

Buyer: Address

Comprador: Endereço (checkout)

Buyer: Address number

Comprador: Número do endereço (checkout)

Buyer: Country

Comprador: País (checkout)

Buyer: Neighborhood

Comprador: Bairro (checkout)

Buyer: Add address

Comprador: Complemento do endereço do checkout

Comprador: Complemento do endereço (checkout)

Buyer: City

Comprador: Cidade (checkout)

Buyer: State

Comprador: Estado (checkout)

Buyer: Zip Code

Comprador: CEP (checkout)

Transaction code

Payment method

Payment method (bank slip, credit card, etc.)

Hotkey

Subscription plan name

Subscriber code

Recurrence period

Payment period in which the subscriber is

Intermediation and payment processing fee

Producer's commission

Affiliate commission

Co-producer's commission

Discount coupon

Subscription status

Transaction code generated by the external payment method

Order date (in YYYY-MM-DD T HH:MM:SS Z)

Purchase release date (in YYYY-MM-DD T HH:MM:SS Z)

Data do pedido (em DD/MM/AAAA)

Data da liberação da compra (em DD/MM/AAAA)

Bank slip: Link to file

Bank slip: Barcode

Coin

Original value

Currency description (R$, €, US$)

Producer: Name

Producer: Document

Producer: Legal Nature

Origin of the currency used to pay for the purchase

Total purchase amount

Warranty expiration date (in YYYY-MM-DD T HH:MM:SS Z)

Product support email

Type of recipient

Number of e-tickets

Number of plots

Type of payment for the offer (e.g. cash payment, multiple payments, etc.)

Valor em que a comissão será paga.

Product: SCK

Order Bump

Status da venda

Taxa utilizada no momento da conversão

Trigger
Hotmart

Refunding request

When a refund request is made on Hotmart

Product: Code

Product: Name

Offer: Code

Offer: Price

Affiliate: Code

Affiliate: Name

Buyer: Email

Buyer: Full name

Buyer: First name

Buyer: Last name

Buyer: Document (number)

Buyer: Type of Document (CPF, CNPJ, etc.)

Buyer: telephone area code (registration)

Buyer: Phone number (registration)

Buyer: Phone area code (checkout)

Buyer: Phone number (checkout)

Buyer: Address

Comprador: Endereço (checkout)

Buyer: Address number

Comprador: Número do endereço (checkout)

Buyer: Country

Comprador: País (checkout)

Buyer: Neighborhood

Comprador: Bairro (checkout)

Buyer: Add address

Comprador: Complemento do endereço (checkout)

Comprador: Complemento do endereço (checkout)

Buyer: City

Comprador: Cidade (checkout)

Buyer: State

Comprador: Estado (checkout)

Buyer: Zip Code

Comprador: CEP (checkout)

Transaction code

Payment method

Payment method (bank slip, credit card, etc.)

Hotkey

Subscription plan name

Subscriber code

Recurrence period

Payment period in which the subscriber is

Intermediation and payment processing fees

Producer's commission

Affiliate commission

Co-producer's commission

Discount coupon

Subscription status

Transaction code generated by the external payment method

Order date (in YYYY-MM-DD T HH:MM:SS Z)

Purchase release date (in YYYY-MM-DD T HH:MM:SS Z)

Data do pedido (em DD/MM/AAAA)

Data da liberação da compra (em DD/MM/AAAA)

Bank slip: Link to file

Bank slip: Barcode

Coin

Original value

Currency description (R$, €, US$)

Producer: Name

Producer: Document

Producer: Legal Nature

Origin of the currency used to pay for the purchase

Total purchase amount

Warranty expiration date (in YYYY-MM-DD T HH:MM:SS Z)

Product support email

Type of recipient

Number of e-tickets

Number of plots

Type of payment for the offer (e.g. cash payment, multiple payments, etc.)

Valor em que a comissão será paga.

Product: SCK

Order Bump

Status da venda

Taxa utilizada no momento da conversão

Trigger
Hotmart

Abandoned Cart

For each abandoned cart on Hotmart

Product's name

Buyer: Full name

Buyer: Email

Buyer: Telephone

Trigger
RD Station Marketing

Lead marked as opportunity

When a lead is marked as an opportunity on RD Station Marketing

Lead: uuid

User: Email

Lead: Linkedin

Lead: Facebook

Lead: Twitter

Lead: Company

Lead: Date the opportunity was marked

Lead: Date the opportunity was marked (date)

Lead: Date the opportunity was marked (time)

Lead: Score

Lead: Source

Lead: Tags (separated by comma)

Lead: Email

Lead: Name

Lead: Phone

Lead: Cellphone

Lead: Role

Lead: Website

Lead: City

Lead: State

Trigger
Hotmart

Completed purchase

For each completed sale on Hotmart

Product: Code

Product: Name

Offer: Code

Offer: Price

Affiliate: Code

Affiliate: Name

Buyer: Email

Buyer: Full name

Buyer: First name

Buyer: Last name

Buyer: Document (number)

Buyer: Document type

Buyer: telephone area code (registration)

Buyer: Phone number (registration)

Buyer: Phone area code (checkout)

Buyer: Phone number (checkout)

Buyer: Address

Comprador: Endereço (checkout)

Buyer: Address number

Comprador: Número do endereço (checkout)

Buyer: Country

Comprador: País (checkout)

Buyer: Neighborhood

Comprador: Bairro (checkout)

Buyer: Add address

Comprador: Complemento do endereço do checkout

Comprador: Complemento do endereço (checkout)

Buyer: City

Comprador: Cidade (checkout)

Buyer: State

Comprador: Estado (checkout)

Buyer: Zip Code

Comprador: CEP (checkout)

Transaction code

Payment method

Payment method (bank slip, credit card, etc.)

Hotkey

Subscription plan name

Subscriber code

Recurrence period

Payment period in which the subscriber is

Intermediation and payment processing fees

Producer's commission

Affiliate commission

Co-producer's commission

Discount coupon

Subscription status

Transaction code generated by the external payment method

Order date (in YYYY-MM-DD T HH:MM:SS Z)

Purchase release date (in YYYY-MM-DD T HH:MM:SS Z)

Data do pedido (em DD/MM/AAAA)

Data da liberação da compra (em DD/MM/AAAA)

Bank slip: Link to file

Bank slip: Barcode

Coin

Original value

Currency description (R$, €, US$)

Producer: Name

Producer: Document

Producer: Legal Nature

Origin of the currency used to pay for the purchase

Total purchase amount

Warranty expiration date (in YYYY-MM-DD T HH:MM:SS Z)

Product support email

Type of recipient

Number of e-tickets

Number of plots

Type of payment for the offer (e.g. cash payment, multiple payments, etc.)

Amount at which the commission will be paid.

Product: SCK

Order Bump

Status da venda

Taxa utilizada no momento da conversão

Trigger
Hotmart

Created sale

For each created sale on Hotmart

Product: Code

Product: Name

Offer: Code

Offer: Type of payment (e.g. PAYMENT_UNIQUE)

Purchase price

Affiliate: Code

Affiliate: Name

Buyer: Code

Buyer: Email

Buyer: Full name

Buyer: Document (number)

Buyer: Type of Document (CPF, CNPJ, etc.)

Buyer: phone area code

Buyer: Phone number

Buyer: Address

Buyer: Address number

Buyer: Country

Buyer: Neighborhood

Buyer: Add address

Buyer: City

Buyer: State

Buyer: Zip Code

Transaction code

Payment method

Payment method (bank slip, credit card, etc.)

Recurrence period

Nature of Sale

Sales commission amount

Order date (in YYYY-MM-DD T HH:MM:SS Z)

Purchase release date (in YYYY-MM-DD T HH:MM:SS Z)

Currency used for purchase

Total purchase amount

Number of plots

Trigger
Hotmart

Cancelled subscription

When a subscription is cancelled on Hotmart

Subscription code

Subscriber: Code

Cancellation date

Subscriber: Name

Subscriber: Email

Current amount of the charged recurrence

Product: Name

Plan: Subscription plan name

Trigger
Hotmart

Approved purchase

For each approved sale on Hotmart

Product: Code

Product: Name

Offer: Code

Offer: Price

Affiliate: Code

Affiliate: Name

Buyer: Email

Buyer: Full name

Buyer: First name

Buyer: Last name

Buyer: Document (number)

Buyer: Document type

Buyer: telephone area code (registration)

Buyer: Phone number (registration)

Buyer: Phone area code (checkout)

Buyer: Phone number (checkout)

Buyer: Address

Comprador: Endereço (checkout)

Buyer: Address number

Comprador: Número do endereço (checkout)

Buyer: Country

Comprador: País (checkout)

Buyer: Neighborhood

Comprador: Bairro (checkout)

Buyer: Add address

Comprador: Complemento do endereço do checkout

Comprador: Complemento do endereço (checkout)

Buyer: City

Comprador: Cidade (checkout)

Buyer: State

Comprador: Estado (checkout)

Buyer: Zip Code

Comprador: CEP (checkout)

Transaction code

Payment method

Payment method (bank slip, credit card, etc.)

Hotkey

Subscription plan name

Subscriber code

Recurrence period

Payment period in which the subscriber is

Intermediation and payment processing fees

Producer's commission

Affiliate commission

Co-producer's commission

Discount coupon

Subscription status

Transaction code generated by the external payment method

Order date (in YYYY-MM-DD T HH:MM:SS Z)

Purchase release date (in YYYY-MM-DD T HH:MM:SS Z)

Data do pedido (em DD/MM/AAAA)

Data da liberação da compra (em DD/MM/AAAA)

Bank slip: Link to file

Bank slip: Barcode

Coin

Original value

Currency description (R$, €, US$)

Producer: Name

Producer: Document

Producer: Legal Nature

Origin of the currency used to pay for the sale

Total sale amount

Warranty expiration date (in YYYY-MM-DD T HH:MM:SS Z)

Product support email

Type of recipient

Number of e-tickets

Number of plots

Type of payment for the offer (e.g. cash payment, multiple payments, etc.)

Amount at which the commission will be paid.

Product: SCK

Order Bump

Status da venda

Taxa utilizada no momento da conversão

Trigger
Hotmart

Expired purchase

For each expired sale on Hotmart

Product: Code

Product: Name

Offer: Code

Offer: Price

Affiliate: Code

Affiliate: Name

Buyer: Email

Buyer: Full name

Buyer: First name

Buyer: Last name

Buyer: Document (number)

Buyer: Type of Document (CPF, CNPJ, etc.)

Buyer: telephone area code (registration)

Buyer: Phone number (registration)

Buyer: Phone area code (checkout)

Buyer: Phone number (checkout)

Buyer: Address

Comprador: Endereço (checkout)

Buyer: Address number

Comprador: Número do endereço (checkout)

Buyer: Country

Comprador: País (checkout)

Buyer: Neighborhood

Comprador: Bairro (checkout)

Buyer: Add address

Comprador: Complemento do endereço do checkout

Comprador: Complemento do endereço (checkout)

Buyer: City

Comprador: Cidade (checkout)

Buyer: State

Comprador: Estado (checkout)

Buyer: Zip Code

Comprador: CEP (checkout)

Transaction code

Payment method

Payment method (bank slip, credit card, etc.)

Hotkey

Subscription plan name

Subscriber code

Recurrence period

Payment period in which the subscriber is

Intermediation and payment processing fee

Producer's commission

Affiliate commission

Co-producer's commission

Discount coupon

Subscription status

Transaction code generated by the external payment method

Order date (in YYYY-MM-DD T HH:MM:SS Z)

Purchase release date (in YYYY-MM-DD T HH:MM:SS Z)

Data do pedido (em DD/MM/AAAA)

Data da liberação da compra (em DD/MM/AAAA)

Bank slip: Link to file

Bank slip: Barcode

Coin

Original value

Currency description (R$, €, US$)

Producer: Name

Producer: Document

Producer: Legal Nature

Origin of the currency used to pay for the purchase

Total purchase amount

Warranty expiration date (in YYYY-MM-DD T HH:MM:SS Z)

Product support email

Type of recipient

Number of e-tickets

Number of plots

Type of payment for the offer (e.g. cash payment, multiple payments, etc.)

Valor em que a comissão será paga.

Product: SCK

Order Bump

Status da venda

Taxa utilizada no momento da conversão

Trigger
Hotmart

Delayed purchase

When a sale is late on Hotmart

Product: Code

Product: Name

Offer: Code

Offer: Price

Affiliate: Code

Affiliate: Name

Buyer: Email

Buyer: Full name

Buyer: First name

Buyer: Last name

Buyer: Document (number)

Buyer: Type of Document (CPF, CNPJ, etc.)

Buyer: telephone area code (registration)

Buyer: Phone number (registration)

Buyer: Phone area code (checkout)

Buyer: Phone number (checkout)

Buyer: Address

Comprador: Endereço (checkout)

Buyer: Address number

Comprador: Número do endereço (checkout)

Buyer: Country

Comprador: País (checkout)

Buyer: Neighborhood

Comprador: Bairro (checkout)

Buyer: Add address

Comprador: Complemento do endereço do checkout

Comprador: Complemento do endereço (checkout)

Buyer: City

Comprador: Cidade (checkout)

Buyer: State

Comprador: Estado (checkout)

Buyer: Zip Code

Comprador: CEP (checkout)

Transaction code

Payment method

Payment method (bank slip, credit card, etc.)

Hotkey

Subscription plan name

Subscriber code

Recurrence period

Payment period in which the subscriber is

Intermediation and payment processing fees

Producer's commission

Affiliate commission

Co-producer's commission

Discount coupon

Subscription status

Transaction code generated by the external payment method

Order date (in YYYY-MM-DD T HH:MM:SS Z)

Purchase release date (in YYYY-MM-DD T HH:MM:SS Z)

Data do pedido (em DD/MM/AAAA)

Data da liberação da compra (em DD/MM/AAAA)

Bank slip: Link to file

Bank slip: Barcode

Coin

Original value

Currency description (R$, €, US$)

Producer: Name

Producer: Document

Producer: Legal Nature

Origin of the currency used to pay for the purchase

Total purchase amount

Warranty expiration date (in YYYY-MM-DD T HH:MM:SS Z)

Product support email

Type of recipient

Number of e-tickets

Number of plots

Type of payment for the offer (e.g. cash payment, multiple payments, etc.)

Valor em que a comissão será paga.

Product: SCK

Order Bump

Status da venda

Taxa utilizada no momento da conversão

Trigger
Hotmart

Created subscription

When a subscription is created on Hotmart

Subscriber code

Product: Code

Product: Name

Subscriber: Email

Subscriber: Full name

Subscriber: telephone area code

Subscriber: cell phone area code

Subscriber: Mobile number

Subscriber: Address

Subscriber: Address number

Subscriber: Country

Subscriber: Neighborhood

Subscriber: Address complement

Subscriber: City

Subscriber: State

Subscriber: Zip Code

Transaction code

Payment method

Payment method (bank slip, credit card, etc.)

Subscription plan name

Recurrence period

Purchase release date (in YYYY-MM-DD T HH:MM:SS Z)

Coin

Origin of the currency used to pay for the purchase

Subscription amount

Number of plots

Action
RD Station Marketing

Change lead status to customer

change the lead status to "customer" on RD Station Marketing

Email Required

Opportunity Required

Event name Required

Create sale for lead

Sale value

Premium Action
RD Station Marketing

Search leads

Search leads in RD Station Marketing

Search Term

Result limit

No leads found?

Action
RD Station Marketing

Create or update lead

include or update the lead on RD Station Marketing

Email Required

Event name Required

Name

Office

Telephone

Cell phone

Country

state

City

Web site

Twitter

Facebook

Linkedin

Tags

Lead's birthday

Company

Company website

Company size

Company's adress

Create sale for lead

Sale value

UTM medium

UTM source

UTM campaign

UTM terms

Action
RD Station Marketing

Add or remove lead tag

Add or remove leag tag in RD Station Marketing

Action Required

Lead email Required

Tag Required

Action
RD Station Marketing

Get lead by ID or email

Get a lead in RD Station Marketing

ID or Email Required

How to integrate RD Station Marketing and Hotmart on Pluga

Boost this flow in your workflow

With Pluga, you connect RD Station Marketing + Hotmart to build anything from the simplest integration to the most advanced flows, with several layers of logic.

  • Basic 1

    Pick the source app and the trigger

    Choose which app starts the automation and which event works as the trigger. For example, "For each expired sale on Hotmart".

  • Basic 2

    Set the destinations and the actions

    Select the apps that make up the flow with RD Station Marketing and what Pluga should run automatically at each step. Example: "Search leads in RD Station Marketing"

  • Basic 3

    Map the information

    Point out, visually, which data from the source app should fill in each field of the destination action.

  • Intermediate

    Only move forward when it makes sense

    Set "AND" or "OR" conditions so the automation only runs in the cases that matter

  • Intermediate

    Pause the flow for as long as you need

    Set the automation to wait minutes, hours or days and resume the next action on its own

  • Intermediate

    Standardize data across apps

    Adjust dates, numbers and characters to the format the next app expects to receive

  • Advanced

    Send data in several directions

    Route each piece of data down the right path within a single flow, according to specific conditions

  • Advanced

    Add a code block

    Run JavaScript or Python in the middle of the automation to transform data before the next step

  • Advanced

    Create loops

    Take lists of items, go through each row and run the same action for every one of them

  • Advanced

    Use generative AI

    Send data to an AI assistant or agent and use the response in the next step

  • Advanced

    Connect to (almost) any app

    Send and receive data through a dedicated URL, and connect to apps that are not integrated with Pluga

  • Advanced

    Requests to external APIs

    Query or send data to any external API inside your automation

RD Station Marketing

RD Station Marketing

Marketing

Connect RD Station Marketing to 133+ apps with Pluga and turn your work into a productive machine. Capture leads from all your channels, place each contact in the flow that makes sense for them and keep your database status always current, automatically.

Hotmart

Hotmart

Product Info

Connect Hotmart to 133+ apps with Pluga and turn your work into a productive machine. Grant student access the moment they buy, keep your student base up to date and send every sale to your CRM, your finance app and your spreadsheets — without tracking order by order.

Frequently Asked Questions

  • By automating RD Station Marketing with Hotmart on Pluga, you can automate various manual tasks that reduce productivity for those who perform them, while also avoiding human errors. The best part is that the process is simple and doesn’t require typing a single line of code.

  • On Pluga, you can make several automations for free with the free plan. Additionally, you have the option to try all the features for 7 days at no cost to create automations between RD Station Marketing, Hotmart, and even other apps.

    We also offer three other plans, with prices ranging from $17 to $71 per month, which include premium automations and features, as well as a higher volume of events and automations. For companies with specific needs, we have the Enterprise plan, designed to offer customized solutions beyond the resources available in other plans.

    Check Pluga's pricing page for more details.